As I Am Classic

You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.

This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.

• Spreads easily throughout hair
• Gently cleanses hair and scalp
• Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse.
• Makes detangling a breeze
• Rinses easily from hair.
• Helps promote a healthy environment for hair growth
• Gentle enough for daily use. Safe for color-treated hair

Directions:

• Wet hair thoroughly
• Rub a liberal amount within palms and distribute throughout hair
• Work product through hair and massage scalp with fingertips as you would a conventional shampoo
• Carefully detangle hair with a wide-tooth comb
• Rinse well
• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
• Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Ingredients:

Key Ingredients: Tangerine, Coconut Oil, Castor Oil, Saw Palmetto and Phytosterols

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cetyl Alcohol², Cetrimonium Chloride, Cetearyl Alcohol², PEG-40 Castor Oil, Stearlkonium chloride, Cocos Nucifera (Coconut) Oil², Ricinus Communis (Castor) Seed Oil¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Quaternium-18, Potassium Sorbate, Fragrance/Parfum, Limonene, Methylisothiazolinone.
Source: 1-Natural, 2-Coconut

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable.

This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

• Eases wet combing
• Helps strengthen hair
• Seals the cuticle layer
• Supports healthy hair growth
• Adds moisture and shine
• Prepares your hair for styling
• Especially beneficial if custard, gel or setting cream is to be applied for final styling

Directions:

• Apply liberally to clean, wet detangled hair
• Distribute well throughout entire head hair, from root to tip
• Comb through to maintain tangle free alignment
• Proceed to style

Ingredients:

Key Ingredients: Extracts of Coconut, Amla, Sugar Beet Root, Green Tea, Lemon, Apple, Sugar Cane, Phytosterols and Saw Palmetto

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus emblica (Amla)¹, Cetyl Alcohol¹, Citric Acid¹, Phytosterols¹, Serenoa Serrulata Fruit (Saw Palmetto) Extract¹, Camellia Sinensis Leaf Extract¹, Propylene Glycol, Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Beta Vulgaris (Beet) Root¹, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance/Parfum, Limonene.
Source: 1-Natural

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers.

• Moisturizes deep within the hair shaft
• Smooths and aligns cuticle layer
• Strengthens weak areas and repairs split ends
• Promotes shine
• Infused with pure herbal ingredients that stimulate the scalp and hair roots
• Helps promote healthy hair growth from the follicular level
• Enhances manageability and overall hair health

Directions:

First, cleanse your hair with one of the As I Am® cleansers: Cleansing Pudding⁺ or Coconut CoWash.

• Distribute Hydration Elation® throughout hair
• Leave on 15 – 30 minutes, wearing a plastic cap.
• Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment.
• Remove cap, add a bit of water, and then carefully detangle hair.
• Rinse thoroughly.

Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

Ingredients:

Key Ingredients: Coconut, Sugar Cane, Green Tea, Apple, Lemon, Vegetable Glycerin, Shea Butter and Vitamin E

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cocos Nucifera (Coconut) Oil², Coco-Caprylate², Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin¹, Butyrospermum Parkii (Shea Butter), Phytosterols¹, Camellia Sinensis Leaf Extract¹ (Green Tea), Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Fragrance/Parfum, Potassium Sorbate, Tocopheryl Acetate, Glucose, Lactoperoxidase, Glucose Oxidase, Abies Balsamea (Balsam Canada) Extract¹, Limonene
Source: 1-Natural, 2-Coconut

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.

• Defines coils and curls
• Minimizes frizz
• Reduces shrinkage and enhances stretch
• Locks in precious moisture as you harmonize your coils
• Formulated with nature's best moisturizers and curl boosters

Directions:

• Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
• Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
• Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.
• To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.
• Fluff, separate or arrange your coils to style, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

Ingredients:

Key Ingredients: Aloe Vera, Vitamin E, Pectin and Sugar Beet Root

Aqueous (Water, Aqua Purificada, Purified) Extracts: Aloe Barbadensis Leaf¹ and Beta Vulgaris (Beet) Root¹, Glycerin¹, Hydroxyethylcellulose, Xanthan Gum¹, Pectin¹, Citric Acid², Tocopheryl Acetate, Potassium Sorbate, Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.
Source: 1-Natural; 2-Citrus Fruits

Refresh and revitalise curly or coiled hair textures with As I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair and scalp without stripping natural moisture.

Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently eliminates impurities and product build-up, whilst combating dry, dull hair and increasing manageability for luscious, healthy-looking locks. Expect clean, calm hair that is easier to style.

Sulphate-free.

Safe for colour-treated hair.

Directions:

Wet hair thoroughly and gently massage into lather throughout hair and scalp. Rinse well. Repeat as necessary.

Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus Emblica (Amla)¹ and Citrus Reticulata (Tangerine)¹, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Fragrance/Parfum, Citric Acid, Potassium Sorbate, Glucose, Lactoperoxidase, Glucose Oxidase, Limonene.
Source: 1-Natural

Take control of naturally curly or coiled hair types with the As I Am Detangling Conditioner; a lightweight, leave-in formula that promises to eliminate knots and tangles.

Enriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare hair for styling. Helps to strengthen and repair weak, damaged strands, revealing calm, healthy hair from root to tip.

Directions:

• Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of wet, clean hair, root to ends.
• Using a wide-toothed comb or a flexible-bristle brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger racking through your hair.
• If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.
• Style as desired.

Ingredients:

Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Royal Jelly, Keratin, Hydrolyzed Keratin, Betaine, Linum Usitatissimum (Linseed) Seed Extract, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Laureth-23, TBHQ, Behentrimonium Methosulfate, Fragrance/Parfum, Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Polyacrylamide, Coumarin, Limonene.

Refresh and revitalise curly or coiled hair textures with As I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates impurities and product build-up without stripping moisture.

Blended with natural Saw Palmetto, Tangerine and Vegetable Glycerin, the rejuvenating shampoo soothes and comforts the scalp, whilst removing excess sebum and promoting healthy hair growth. Expect deeply moisturised, hydrated hair from root to tip.

Sulphate-free.

Directions:

• Rub a liberal amount within palms and distribute throughout wet hair. 
• Lather product through hair and massage into scalp
• Carefully detangle hair with a wide-tooth comb. 
• Leave on 3-5 minutes in order to eliminate shedding scalp debris.
• Rinse well.
• Repeat only if necessary to remove excessive product build up.

Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Citrus Reticulata (Tangerine)¹, Cetrimonium Chloride, Cetyl Alcohol², C12-15 Alkyl Lactate, Cetearyl Alcohol², Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Glycerin¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Aloe Barbadensis Leaf Juice ¹, Ricinus Communis (Castor) Seed Oil¹, Poyquaternium-10, Piroctone Olamine, Potassium Sorbate, Methylisothiazolinone, Fragrance/Parfum, Limonene. 

Treat coiled and curly hair to As I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and Shea Butters to soften and smoothen from root to tip.

Infused with organic Jojoba and Castor Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability, whilst strengthening Wheat Protein and Pro-Vitamin B5 (Panthenol) work to repair split ends. Expect nourished, revitalised locks with ultimate bounce.

Directions:

• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality. 
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed. 
• May also be used to set soft lustrous twists and twist-outs.

Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) ¹ and Phyllanthus Emblica (Amla) ¹ and Citrus Reticulata (Tangerine)¹ and Beta Vulgaris (Beet) Root¹, Butyrospermum Parkii (Shea Butter)¹, Hydrogenated Vegetable Oil¹, Theobromo Cacao (Cocoa) Seed Butter (CocoaButter)¹, Prunus Amygdalus Dulcis (Sweet Almond) Oil¹, Emulsifying Wax NF, Cocos Nucifera (Coconut) Oil¹, Glycerin¹, Lanolin¹, Ricinus Communis (Castor) Seed Oil¹ , Beeswax¹, Simmondsia Chinensis (Jojoba) Seed Oil¹, Hydrolyzed Wheat Protein², Triticum Vulgare (Wheat) Germ Oil2, Carbomer, Panthenol, Tocopheryl Linoleate, Triethanolamine, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.

Catering specifically for curly or tightly coiled hair, the As I Am Coil Defining Jelly delivers long-lasting hydration and superior frizz control.

Infused with Aloe Vera, Vitamin E and extracts of Amla and Shikakai, the lightweight jelly replenishes and revitalises locks, whilst enhancing shine and restoring softness from root to tip. Curls and coils are reactivated with increased manageability.

Ingredients:

Aqua/Water/Eau, Glycerin, Phenoxyethanol, Glyceryl Acrylate/Acrylic Acid Copolymer, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Tocopheryl Acetate, Fragrance/Parfum, Linum Usitatissimum (Linseed) Seed Extract, Carbomer, PPG-5-Ceteth-20, Aminomethyl Propanol, Polyquaternium-11, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate

Treat thirsty locks to the As I Am So Much Moisture™ Hydrating Lotion; a replenishing formula developed specifically for curly or coiled hair types.

Enriched with Aloe Vera, Lavender Flower Extract and Royal Jelly (a natural substance collected from queen honey bees), the luxurious lotion delivers long-lasting hydration, whilst Vegetable Glycerin softens and moisturises from root to tip. Combats rough, dry hair so you can experience deeply revitalised, rejuvenated locks that are easier to style.

Directions:

Pump into palms and gently massage throughout clean, conditioned hair. Can be re-applied daily or whenever needed.

Ingredients:

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Limonene.

Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties.

Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving unsightly flakes and build-up. Rinses out easily.

Directions:

• Apply gel to clean, damp hair and smooth down using your fingers or a soft natural bristle brush. 
• Allow hair to dry completely before touching it again.
• For next-day refreshing, dampen the area where the gel was applied, and smooth.

Ingredients:

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.

Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.

All ingredients have been carefully selected to promote both the inner and outer beauty of your hair.

• Shines
• Softens
• Hydrates
• Makes hair more pliable for enhanced manageability

Directions:

• Apply a little or liberally depending upon your hair's need for moisture, manageability and vitality.
• Also great after defining with Curling Custard or Twist & Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.

Ingredients:

Key Ingredients: Cocoa Butter, Shea Butter, Sweet Almond Oil, Jojoba Oil, Soybean Oil, Apricot Oil, Wheat Germ Oil, Sugar Beet Root, Lanolin, and Vitamin E

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Glycine Soja (Soybean) Oil1, Prunus Amygdalus Dulcis (Sweet Almond) Oil¹, Theobromo Cacao (Cocoa) Seed Butter¹, Butyrospermum Parkii (Shea Butter)¹, Cetearyl Alcohol¹, Simmondsia Chinensis (Jojoba) Seed Oil¹, Triticum Vulgare (Wheat) Germ Oil¹, Beeswax¹, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Prunus Armeniaca (Apricot) Kernel Oil¹, Tocopheryl Linoleate, BHT, Ascorbic Acid, Sodium Bicarbonate, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Xanthan Gum¹, Fragrance/Parfume, Limonene, Cetyl Alcohol2 Polysorbate 60, PEG-75 Lanolin, Laureth-9.
Source: 1-Natural; 2-Wheat Derived

Specifically developed for coiled or extremely tight styles, the As I Am CocaShea Whip Styling Cream delivers lightweight hold, superior frizz control and increased manageability.

Enriched with moisturising Shea Butter, Coconut Oil and Shikakai Extract, the luxurious cream conditions, hydrates and nourishes, whilst enhancing shine and softening strands from root to tip. Ideal for twists, knots and braids, you can expect smooth, redefined hair without flaking, build-up or greasy residue.

Directions:

Smooth on as needed to soften and hydrate.

Ingredients:

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glycerin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Dicetyl Phosphate, Ceteth-10 Phosphate, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Bran Oil, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Fragrance/Parfum, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Laureth-23, Xanthan Gum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, BHT, Coumarin, Limonene.