Curates natural plant-based hair care products and skincare products. Our products are multicultural and extremely diverse specifically designed for all hair .
A energetic, positive and lively brand with a beating Italian heart.
WetBrush was the first detangler, and first makes a difference. First means we're a bit savvier. We've had more time to perfect detangling and to look for other innovations.
EU shipping paused until further notice. Orders already in transit are facing delays.