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Scrunch It Shower is the only absorbent hair towel designed not to twist your delicate curls. Cut your drying time in half!
Our new lightweight and thin material is as light as a t-shirt but as absorbent as a microfiber towel.
Curates natural plant-based hair care products and skincare products. Our products are multicultural and extremely diverse specifically designed for all hair .
A energetic, positive and lively brand with a beating Italian heart.
WetBrush was the first detangler, and first makes a difference. First means we're a bit savvier. We've had more time to perfect detangling and to look for other innovations.
EU shipping paused until further notice. Orders already in transit are facing delays.