We are The Innate Life, creators of all natural beauty products so good you can leave your standard products behind. We believe in the power of natural ingredients and we’ve seen the results they can produce firsthand. It has become our mission to share with others how effective these natural ingredients can be - without all the potentially toxic stuff.

All Umberto Giannini products are vegan and cruelty-free. We make award winning products for every hair type, we’re famous for celebrating natural curls and obsessed with creating ingenious new formulas to help you love your hair.