Curates natural plant-based hair care products and skincare products. Our products are multicultural and extremely diverse specifically designed for all hair .
A energetic, positive and lively brand with a beating Italian heart.
WetBrush was the first detangler, and first makes a difference. First means we're a bit savvier. We've had more time to perfect detangling and to look for other innovations.
We now have limited shipping options to the EU. Please click on the below button for more information before ordering to the EU.