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Who Are We – Naturalistic Products
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Get To Know Us
We’re Jermaine and Amelia, a husband and wife who are life long curlies, passionate about curly hair and certified product junkies! 
The Journey
We both grew up in Birmingham, England where hair shops were easy to find. However, products for our natural hair were not that easy to come by. Back in 2016, we were getting frustrated with the lack of products available for our hair in the UK and knew others must be feeling the same way. So Naturalistic was born in our spare room. We decided to reach out to a few brands we were dying to try and set up an online store hoping we could help a few people. Years later we’ve been able to expand the range of brands we stock, our team of two has grown into a small team of friends and now we ship to over 40 countries worldwide.
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Testimonials
“I virtually order on repeat from Naturalistic Products, but their customer service was particularly good recently when I chose the incorrect shipping method. So helpful and replying to emails very swiftly! Thanks again!"
Louise N.
“First time purchasing products from this company and first impressions are very positive. The website has a good vibe about it, I can appreciate that it's a family run affair which also swayed me to purchase from them rather than from Amazon. I would not hesitate to order through them again!”
Mrs Griffin.
“I have been buying from this company for many years now. They have a great variety of products and I especially appreciate their wide range of sample/travel sizes which enables me to try products before buying full sizes. They deliver worldwide which I really appreciate as I have moved countries a few times. The company is also my 'go to' as I'm confident that what I' m getting is the authentic product. Would definitely recommend.”
Stephanie.
“Products are great but the team of people running it are so lovely.
It's the only place I have found such a good range of products for curly hair!”
Vanda.
“Enjoyed the well designed website. Prior to ordering I did need to check something and the response from the team was very quick and advice was spot on. Nothing was too much bother. It's very rare these days to find customer service of any kind. NP went above and beyond. Thank you”
Janet H.
Testimonials
“I virtually order on repeat from Naturalistic Products, but their customer service was particularly good recently when I chose the incorrect shipping method. So helpful and replying to emails very swiftly! Thanks again!"
Louise N.
“First time purchasing products from this company and first impressions are very positive. The website has a good vibe about it, I can appreciate that it's a family run affair which also swayed me to purchase from them rather than from Amazon. I would not hesitate to order through them again!”
Mrs Griffin.
“I have been buying from this company for many years now. They have a great variety of products and I especially appreciate their wide range of sample/travel sizes which enables me to try products before buying full sizes. They deliver worldwide which I really appreciate as I have moved countries a few times. The company is also my 'go to' as I'm confident that what I' m getting is the authentic product. Would definitely recommend.”
Stephanie.
“Products are great but the team of people running it are so lovely.
It's the only place I have found such a good range of products for curly hair!”
Vanda.
“Enjoyed the well designed website. Prior to ordering I did need to check something and the response from the team was very quick and advice was spot on. Nothing was too much bother. It's very rare these days to find customer service of any kind. NP went above and beyond. Thank you”
Janet H.