Original Moxie Hold Up Defining Serum 8oz

Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Our water-resistant formula locks in definition and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. 

What It Is

A silicone-free curl defining serum that softens and strengthens hair while offering strong hold and curl activation.

Who It's For

Fine to thick ‘wavys’ and ‘curlys’ who seek curl plumping, lift, and strong hold.

What's In It

Quinoa Protein is a gluten-free source of eight essential acids that offer superior repair, hydration, and shine for the hair. Oat Protein plays a supporting role by penetrating the hair to deliver reduced breakage and enhanced softness

What It Smells Like

Cucumber Mint.

Directions:

Working in sections, rake a dollop of serum through wet hair from roots to tips. The hold is deceptively strong, so if you’re new to this product, be conservative on your first application. To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair. Diffuse dry for best results.

Heads Up

Feel like playing it straight? Looser textures can apply a small amount of Hold Up to damp hair for a voluminous, frizz-free blowout.

Ingredients:

Aqua (Water), Aqueous Extracts of Cymbopogon citratus* (Lemongrass), Chondrus crispus**(Irish Moss), Equisetum arvense*(Horsetail), Urtica dioica* (Nettle), & Salix alba (White Willow) Bark**, Aloe Barbadensis Leaf Juice (and) Citric Acid*** (and) Sodium Benzoate (and) Potassium Sorbate***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Hydrolyzed Quinoa, Panthenol, Sodium Lactate, Phenoxyethanol (and) Caprylyl Glycol, Aveena sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Sodium Citrate, Citric Acid***, Essential Oils of Citrus aurantifolia (Lime), Mentha spicata (Spearmint), Vetiveria zizanoides (Vetiver), & Viola Odorata (Violet Leaf). *Certified Organic ** Wildharvested *** Natural Source

Disclaimer: 

While we strive to ensure the accuracy of the product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our website. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.